Your plan should include:

Background of the situation,

Objective$($s$)$; remember objectives are measurable and attainable

Publics to be reached

Strategies $($what you will do$,$ but also WHY$)$

Tactics $($list of at least $5-10$ activities that you will use to accomplish your strategies and objectives$)$

Timeline $($what will happen each month$)$

Budget $($how will you spend, in detail, the $$100,000...$ make sure you pay yourself $...$ use budget format$)$

Evaluation method $($how will you evaluate success of your objectives$)$

You may also include an Appendix section that could include sample imagery, sample text$/$copy for various outreach campaigns, and other items related to your campaign, sample video promos, etc.

You should use the media techniques and tools that you have learned throughout this book. This should be a portfolio$-$level presentation.

Upload as a Microsoft Word $($or PowerPoint$)$ document.