Your Project Proposal

Your final project for this course will be to develop a Corporate Social Responsibility Campaign.

The final version of this is due in Module 7.

Before you begin -- take a look at the article/link below that shows some successful CSR campaigns.

https://www.forbes.com/2010/07/09/pepsi-macys-twitter-tide-levis-advertising-responsibility-cmo-network-imaginative-csr_slide.html?sh=42d7fb459876

For this week, you will:

• short proposal summarizing your campaign idea. You should include:

Campaign main idea. (two paragraphs)

A clear statement of the ethical issue you will challenge or champion. (One comprehensive paragraph.)

Your intended audience. (Be specific and include some data on why this demographic fits in with your idea.)

• A summary or overview of the project including the media items you intend to create (you may change these as your project unfolds.) You'll need at least 2 media items and 3 resources that support your ideas. (three to four paragraphs)
• Include a timeline as part of the summary. Talk about an initial campaign and then follow up. (One paragraph for timelines.)
• The proposal should be no more than two pages long.