Your report should also include: A Qualitative Analysis (see Rothaermel, 6th ed): Include in the narrative any relevant PESTEL external factors that impact the company as well as internal competencies under VRIO framework and make note of them for the reader. You do not have to do a complete PESTEL analysis, just point out the PESTEL factor and show how it is impactful. One short case study showing the use of VRIO analysis is in Chapter 4 of the text, detailing the rise and fall of Groupon. P