Your report should be approximately two pages in length. The analytical report should suggest ways advertisers could connect with teens, the target population. As an assistant market researcher, you have been asked by your boss, Kym Koenig, to explore marketing opportunities targeting teens. Understanding teen preferences in this notoriously fickle consumer group is key to success of any promotional or ad campaign. Recent studies suggest that, although some teens still use Facebook, they prefer to spend their time on Instagram, Snapchat, YouTube, or TikTok. They also love to try new apps recommended by friends. Most important, 95 percent of teens have a smartphone or access to one, and 45 percent admit that they are online nearly constantly. For a full picture to emerge, you will need to consult several recent studies. The best candidates for your research are surveys by Pew Research Center, Common Sense Media, and similar reputable sources of data.