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Your response to this question. 3) Companies can learn a lot about customer experiences by monitoring the social media web site Twitter. The file Aidine
Your response to this question. 3) Companies can learn a lot about customer experiences by monitoring the social media web site Twitter. The file Aidine Tweets contains a sample of 36 tweets of an airline's customers. a. What are the five most common terms occurring in these tweets? How often does each term appear? b. Hierarchical clustering using complete linkage yielded three clusters on the binary term-document matrix using the tokens agent, attend, bag, damag, ang rude as variables. Use the summary table below to identify how many documents are in each cluster and to give a description of each cluster. Count of Tweet Sum of agent. Binary Sum of attend-Winary Sum of bag Binary Sum of damag-Binary Sum of rude Binary Cluster 1 2 3 Grand Total 28 5 36 0 7 0 1 7 0 5 1 5 c. How could management use the results obtained in part (b)
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