Your supervisor has asked you to prepare some calculations based on the company's data and then research publicly available similar competitor information to see how your company is performing within the industry. Your company, CarryIt Inc., produces mass quantity, inexpensive tote bags for promotional marketing purposes, which is a very competitive business.

Here is the available data for your company:

• Labor hours .25;
• Labor rate $11.75/hour;
• Materials input .5 yds. fabric;
• Materials price $1.50/yd.; and
• Variable overhead rate $5.00 per direct labor hour.

You are also able to find an industry profile report via a Dun Bradstreet database that has selected data from a few other companies in similar businesses as well as some industry statistics.

Here's the data available:

For your task, in Microsoft Excel, compute the following measures:

1. Total variable cost per unit for CarryIt, the competitors, and the industry average.
2. What is the percentage of the total for each component (materials, labor, and variable overhead)?
3. Assume industry data is your benchmark. What are the price and efficiency variances for direct materials and direct labor for each company?
4. What is the percentage over standard by company and by variance?

Below the computations in Excel, please summarize your observations about how CarryIt's performance stacks up to its competition from the benchmarking exercise in 2-3 well written paragraphs. Include suggestions for areas of improvement and comments on areas where the company does well.

GoldBag Corporation PromoTotes LLC Industry Data .20 .30 .30 $11.95 $12.50 $11.65 Unit Variable Star Company Cost Item Labor hours .35 Labor rate $11.25 Materials .45 yds. input Materials $1.65/yd. price $6.00 per Variable OH direct labor rate hour .675 yds. .50 yds. .55 yds. $1.35/yd. $1.55/yd. $1.50/yd. $5.25 per direct labor hour $4.70 per direct labor hour $5.45 per direct labor hour Carrylt Star GoldBag PromoTote Industry Avera Variable Cost & Volume Data Raw Materials Per Unit Direct Labor Per Unit Traditional Overhead Allocation Star GoldBag PromoTote Percentage of total for each component Carrylt Materials Direct labor Variable overhead Star GoldBag PromoTote Price & Efficiency Variances Carrylt Direct Materials Price Direct Labor Price Direct Materials Efficiency Direct Labor Efficiency Star GoldBag PromoTote Percentage Over Standard By Company & By Variance Carrylt DM-P DL-P DM-E DL-E