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Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also
Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. You will:
Select one:
a gather data from Standard & Poor's General Information File
b develop a mail survey to study your primary market
c employ studies done by the Federal Trade Commission
d make sure you locate Internet information by using a search engine
e ask the National Industrial Conference Board for its latest study
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