Your task for this week is to use the C-BUS (Corporate Business Unit Strategy) tools to do a strategy analysis.

Your task here is to conduct a Strategy/CSBUS -or BOTH a WHO/WHAT/HOW-BU analysis and a 4-Poles Corporate Strategy analysis.

Your deliverable is a TWO pages (no templates this time).

On page 1: Analyze the corporate strategy at GE and how it has been changing:

Desribe it in depth using the 4 poles.

Explain the theory of value creation.

Critique (good theory, aka creates a long term sustainable competitive advantage?, coherence?, potential for improvements?).

On page 2: Analyze the business unit strategy of one of the GE businesses mentioned in the interviews and tell us how it has been changing:

Desribe it in depth using the Who/What/How framework.

Explain the theory of value creation.

Critique (good theory, aka creates a long term sustainable competitive advantage?, coherence?, potential for improvements?).