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Your task is going to http://www.esri.com/data/esri_data/ziptapestry and entering your ZIP code (under Discover the power of data) to see a demographic map about where you
- Your task is going to http://www.esri.com/data/esri_data/ziptapestry and entering your ZIP code (under "Discover the power of data") to see a demographic map about where you live or where you work (click the "Explore your ZIP code" link [please find the attached screenshots and red circles]). Please explore the community lifestyle and demographic information about your neighborhood and then describe competitive advantages of using GIS in market segmentation compared other traditional approaches. My ZIP Code : 75074. Plano, Texas. USA.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
