Question
Your task is to apply appropriate differences analysis using the surveys desirability measures in your Auto Concepts SPSS dataset to determine the target market descriptions
Your task is to apply appropriate differences analysis using the surveys desirability measures in your Auto Concepts SPSS dataset to determine the target market descriptions for each of the five possible automobile models.
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Super Cycle, 1-Seat All Electric, MSRP $18,000$22,000; range 300 miles.
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Runabout Sport, 2-Seat All Electric, MSRP $28,000$34,000; range 170 miles.
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Runabout with Stowage, 2-Seat Electric & Gasoline Hybrid, MSRP $30,000$36,000; range 150 miles/charge & 100 miles/fill-up.
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Economy Hybrid, 4-Seat Electric & Gasoline Hybrid, MSRP $36,000$45,000; range 125 miles/charge & 150 miles/fill-up.
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Economy Gasoline, 4-seat Economy Gasoline, MSRP $38,000$42,000; 50 mpg.
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Financial Accounting
Authors: John Hoggett, Lew Edwards, John Medlin, Keryn Chalmers, Jodie Maxfield, Andreas Hellmann, Claire Beattie
9th Edition
1118608208, 978-1118608203
