Your task is to build a sketch of an Integrated Funnel-Well for the Powerski JetBoard case from the eResource Fundamentals of Business: Canadian Edition. 01. Draw a sketch like the one next page or copy/print this one as a template. 02. In the big top box jot what you think the Value Proposition statement(s) is/are? 03. Next, label the three boxes just below it for each of the major funnel-well Stages. 04. Read the Customer stories on the following pages herein pp. 3 & 4. a. Jot one word labels for each Segment in the bottom spaces provided. b. Think about the kind of Product this is, & the Placement into these from a.: in relation to these customers stories is the product name confusing? Is there a clearer, crisp & more memorable name Marty.N would approve of? Jot down at least 3 ideas matching each segment in the boxes. c. Starting into the leftmost funnel section jot in where these Prospective Customers mightve been led into the funnel. Indicate points of first knowledge of our product? [turn the template 90 deg to vertical & jot sideways as you need to please note both DIGITAL & PHYSICAL for this & each of these next answers]: d. recall the press coverage noted in the case where does that fit into the funnel? e. continue plotting ~30 points along all the experience stages from both the BUYERs view + what the SELLER side could do at each. The goal is to have touch points to help answer most, if not all, of the customers questions, or objections, BEFORE they even have to ask & at the same time build excitement. f. [Note: this is really a story outline for telling of the CUSTOMERS journey]