Your task is to choose a leading company, in one of the following sectors: food production and retailing, fashion clothing, sports goods, cosmetics, consumer electronics, household cleaning, and hygiene products. You must choose a company that operates at least at the national level in a major economy. You will briefly introduce the firm and set out how this firm has responded to the challenges to change its operations. you will need to use the key content in the first five lectures of the course and illustrate the concepts with materials you retrieve and interpret during your research. Your introduction to the company should take no more than 300 words. Your primary source of information/evidence will be the Internet, as well as coverage in traditional media, both general and professional. Your support in terms of theory and practice should derive from academic and business journals. You need to agree with me on which organization you are to focus on by week four.

Write a business report.