Your Task: Predicting Adoption Success Innovation A: New automobile Significantly higher horsepower than incumbent models Renewable fuel technology Limited trialability prior to purchase Lack of distribution channels and after-sales support by innovating firm Niche customer market Which innovation is most likely to enjoy widespread adoption? How can the sponsoring organizations increase the likelihood of adoption in each case? Innovation C: New exible smart-phone Enriched features versus incumbent models Short overall battery life Highly visible benefits and consumption Strong organizational commitment of resources to innovation success Bimodal market: High-status and utilitarian consumers Innovation B: New tax preparation software Marginal improvement when compared to current offerings Simple, intuitive user interface Lack of visibility regarding filing outcomes Extensive availability through online and physical retail channels Broad, undifferentiated customer market