Your tasks, as assigned by the firm's owners: study the company's history, generate regression results, and estimate demand for the firm's product and the costs of production. The owners would like your analysis to include a discussion of all things you think are important for understanding the role of demand and costs in the company's future profitability, which at the very least should address advertising, seasonal variation, and long term trends. The owners want you to provide a pricing and advertising strategy for this year, quarter by quarter. Currently the firm is locked in to 1800 units of advertising for the first quarter of the year, but advertising becomes a choice variable after that point. The owners interested in your recommendations for this year's fourth quarter, factoring in the effect of the holiday season