Your team has already established selections for ADVERTISING and CHANNELS, including a solid positioning message $($PEAK PERFORMANCE$),$ a reasonable promotional spend $($OUTDOOR MAGAZINE and SPORTS TALK$)$ and finally appropriate channels $($DIRECT$,$ ONLINE, DEPARTMENT STORE and HIGH$-$END OUTDOOR$).$

Review the choices to see if they align with your goals. Click on the CHANNELS and ADVERTISING tabs and explore the options that have been chosen by clicking on the various tabs$.$ Remember that we are shooting for a sales number while keeping a high MARKET SHARE and generating reasonable profit.