Your team is appointed as the new advertising agency for Freedom Lend. Your role is to accelerate the growth of Freedom Lend's brand in Australia to meet its business objectives. In addition to this, the campaign will focus on increasing the digital presence and engagement for the brand. Freedom Lend is a small business with a set budget so you will need to think in a strategic and creative way to come up with the best IMC solution.

 The current marketing budget is $15,000 - $20,000 per month.

Suggest a budgeting strategy - the percentage of sales, competitor parity, objectives etc.