Your Team is the Marketing Group for a new or existing Company. (Our choice - Caribou Healthcare). The CEO has asked you to frame a strategic marketing plan for a new product and to present it to the board.

Objectives

1. Develop a marketing strategy for a firm that is based on specific objectives, and the budget and course of action required for implementation.
2. Outline the construction and contents of a strategic marketing plan.
3. Outline the appropriate organizational structures and processes for implementing various corporate and marketing strategies.
4. Explain the elements of website effectiveness in sales and marketing.