Your team members all work within the Product Management Group for Vitality Plus (VP), specialists in health and exercise products. As you know, VP was initially launched in the S. Florida area and recently expanded into Central Florida. However, it's widespread popularity with not only locals, but tourists as well has resulted in demand across the United States. They believe that part of their expansion effort needs to include the adoption of a CRM system (within an ecommerce domain). Beyond selling through their own retail stores, VP wants to sell direct to consumers. Additionally, they want to use different channels to distribute products through grocery stores, health clubs, specialty operations, etc. As a result, they need a robust CRM solution to personalize the customer experience across channels. Sally Schrewd confidently invested in a CRM solution knowing it was vital to managing the customer experience across all channels and the decision has been made to use the Agile Methodology to govern the initiative. Your team has been selected to lead the charge. The assumption is your team expertise collectively can fill the roles of Scrum Master, Product Manager, Product Owner, and/or developer. Sally is counting on you to integrate the CRM