Your Team works for the Ontario Government providing marketing$-$related services and

are experienced in basic social marketing initiatives. Your Boss was very impressed

with your previous work on a homelessness awareness campaign, and now she is

assigning your team to your largest project yet! She would like your Team to compile a draft social marketing plan within the Province of Ontario but instead of creating a report, you will develop a Power Point $($PPT$)$ presentation to help promote your plan to London Ontario.

The task will be for the team to conduct community profile research in order to study the demographic and market characteristics of the community in London Ontario in order to best align the

goals of a new social marketing program to the specific needs of London Ontario

community. The Team will then develop their plan and will use this to create a PPT

presentation that will one day be modified to be presented to members of the

community $($non$-$profit organizations, cultural organizations, educational institutions,

religious centers, community leaders and local government$).$