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Your Team works for the Ontario Government providing marketing - related services and are experienced in basic social marketing initiatives. Your Boss was very impressed

Your Team works for the Ontario Government providing marketing-related services and
are experienced in basic social marketing initiatives. Your Boss was very impressed
with your previous work on a homelessness awareness campaign, and now she is
assigning your team to your largest project yet! She would like your Team to compile a
draft social marketing plan within the Province of Ontario but instead of creating a
report, you will develop a Power Point (PPT) presentation to help promote your plan to a
specific Ontario community assigned to your Team.
The task will be for the team to conduct community profile research in order to study the
demographic and market characteristics of the community in order to best align the
goals of a new social marketing program to the specific needs of your assigned
community. The Team will then develop their plan and will use this to create a PPT
presentation that will one day be modified to be presented to members of the
community (non-profit organizations, cultural organizations, educational institutions,
religious centers, community leaders and local government).

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