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Your town s oldies radio station has selected one primary target market and focuses all its energies on providing a service that fits that market

Your town

s oldies radio station has selected one primary target market and focuses all its energies on providing a service that fits that market

s needs. The station is using a

(

)________

Blank targeting strategy.

Multiple Choice

differentiated

micromarketing

mass marketing

undifferentiated

concentrated

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