Your written plan should contain the following: Cultural (what do we need to know about the country or people who will buy the product) and Economic Analysis (what are key factors to know about the general economy that will affect how we sell the product.) Market Audit (What is the product and what do we need to know about it.) and Competitive Market Analysis (who else sells the product who we will likely compete with) Preliminary Marketing Plan - (How are you going to sell it? Possible trade shows, Agent, Advertising/Promotion. What will it cost to sell? Try to set a plan over a 3 year period. How will you ship it? What are the trade terms and other documents needed? How will you finance it