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You're an account manager for a company that makes highly customized laser-cutting machine tools. One of your long-time customers, Claymore Custom Cabinetry, has indicated that

You're an account manager for a company that makes highly customized laser-cutting machine tools. One of your long-time customers, Claymore Custom Cabinetry, has indicated that they might be in the market for a new laser cutter for cutting granite countertops as demand for these custom products has been steadily increasing. What do you do to encourage them to take the next step? You're an account manager for a company that makes highly customized laser-cutting machine tools. One of your long-time customers, Claymore Custom Cabinetry, has indicated that they might be in the market for a new laser cutter for cutting granite countertops as demand for these custom products has been steadily increasing. What do you do to encourage them to take the next step? Offer to help them define the exact specifications of the laser cutter Write up a proposal for the new laser cutter Schedule a meeting so you can review your proposal with Bill Claymore Ask them what your competitors are offering so you can be competitive

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