You're creating a company for a children backpack.

a. Review the article:https://blog.hubspot.com/marketing/inspiring-company-mission-statements. Now that you've read some examples as inspiration, what is the mission statement for your new children backpack company?

b. Marketers frequently create at least one "persona" of their ideal customer, sometimes several. They give the imaginary person(s) a name and sometimes a picture, they describe their demographic profile, their likes, dislikes, and activities. It helps marketers craft a message and targeting strategy and understand their customer better. Create a persona for your ideal customer and describe them here.

c. The game forces you to choose at least one "positioning" statement to describe your bag in the messaging & media portion of the game - but there's a lot more to positioning than a one- or two-word message idea. Consider quality, price, features / benefits, brand mission, and what type of person in your target segment might be the ideal user for your backpack... and in a few sentences, describe your brand's / backpack's position in the marketplace.

d. Consider your children backpack company's mission statement, the target market you've selected, and the product you've made. If you could have any currently living celebrity be an endorser or spokesperson for your brand, who would it be, and why?

e. You've chosen an in-game distribution strategy and distributors. Now, think about the real world. Given your target segment, your position in the marketplace, and your pricing, name threereal storesin which you'd want to sell your children backpacks if you could, and why you chose them.