You're in charge of marketing a new morning talk show on a popular Spanish-language television network. You're in the process of defining the target audience. Write a journal assignment describing why it's important to understand diverse audience cultures when defining target audiences and messages.

Next, think about your work of defining the target audience and creating a message to promote the new Spanish-language talk show. Identify at least two strategies to ensure that your work is informed by an accurate understanding of diverse audience cultures.

 

Specifically, you must address the following:

1. Identify one or more reasons why you should factor in diverse audience cultures when creating target audiences.
2. Propose two or more strategies to ensure that the target audience creation is informed by an understanding of diverse audience culture.