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You're looking at the success rate of your welcome emails, and your manager asks you to compare your open rate to the average open rate

You're looking at the success rate of your welcome emails, and your manager asks you to compare your open rate to the average open rate for that type of message. What would be a good statistic to measure against? an open rate of 30%, an open rate of 10%, an open rate of 80% or an open rate of 100%

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