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You're right, of course. What price do you think would get us enough profit to do all that without becoming too expensive for our customers?

You're right, of course. What price do you think would get us enough profit to do all that without becoming too expensive for our customers? Katie To answer that question, we need to go through the price setting process. The first thing we need to do is Identify the pricing objective and constraints. Evaluate demand and revenue. Analyze the competitive price environment

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