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You're watching the NBA All-Star Game and notice the brand of shoe worn by the winner of the slam dunk contest. A little voice pops

You're watching the NBA All-Star Game and notice the brand of shoe worn by the winner of the slam dunk contest. A little voice pops up in your head and says, "We should get some of those." You have just experienced the effect of a(n) ________ in the elaboration likelihood model.

A) central cue

B) endorsement prompt

C)peripheral cue

D)brand stimulus

E)peripheral route

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