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YourStorecurrently sells milk for $1 perlitre. Friendly Grocers (a competitor) previously reduced their price to $1 perlitrein order to compete. Friendly Grocers has now decided

YourStorecurrently sells milk for $1 perlitre. Friendly Grocers (a competitor) previously reduced their price to $1 perlitrein order to compete. Friendly Grocers has now decided to increase their price to $1.20 perlitreto improve profitability. Sales of milk at Friendly Grocers have fallen dramatically since they increased their price, with reduced revenue and almost no milk being sold.

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