Question
YouTube channels and full-length YouTube ads were examined. However, other advertising options exist on the platform that marketers can use to increase the effectiveness of
YouTube channels and full-length YouTube ads were examined. However, other advertising options exist on the platform that marketers can use to increase the effectiveness of a campaign.
1. What other ways have you seen YouTube used as a marketing platform?
2. Do you think certain forms of YouTube marketing (recall your responses to the previous question) are more effective than others?
3. What specific examples of YouTube marketing can you recall?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
