You've chosen your products and design templates. Now it's time to compose the messaging (the "copy") for your landing pages. Remember: Know what you want visitors to do, give them the information they need to make that decision, then make it EASY for them to proceed. * The Page Title (Title Tag) and Meta Description are important for SEO and for conversion optimization * The H1 Title box is for the displayed page title (often not the same as the SEO page title) * The Product Spec box should contain information that is benefit-rich (versus citing features only) * The Social Media Message can be used both as a "Click-to-Tweet" link on the page and as a direct broadcast via your social channels * The Main Body Text should stay focused on the objective of each particular landing page and make the next move absolutely clear to the prospect Samsung Galaxy S4: main body text, product details, product summary, product specs GoPro Hero 5: main body text, product details, product summary, product specs Canon 5D: main body text, product details, product summary, product specs