You've got a summer job working at the headquarters of Jen & Berry's, an ice cream company. One day, the CEO herself (Jen, of course) walks by your desk. "We're testing a new flavor," she says, "Peanut Buttery Banjo Jamboree." She has high hopes customers will like the new flavor, and that it can replace "Chocolate Mocha Polka Party," the company's lowest-selling product. "But," she says, "we need some data to show that it's really an improvement." How would you figure out which flavor the company should sell? Ask everyone in your region which flavor they prefer. Talk to an equal number of readers of "Chocolate Lovers Monthly" and "Peanut Butter Today." Grab a couple of pints of ice cream and sample them both yourself! Poll a small sample of customers in the region, including proportional numbers of people who read "Chocolate Lovers Monthly" and "Peanut Butter Today