You've got this crazy idea to sell mattresses online. Since this is a product that people

traditionally have purchased in bricks-and-mortar stores where they can test different models

before making a buying decision, you know you're going to have to work hard to establish your

new business model. Which of the following actions is your best option, for getting social media

users to help you spread the word about your new brand?

a. Creating a funny social media campaign about sleep that people will want to share

b. Investing heavily in search engine advertising

c. Investing heavily in paid social media advertising

d. Setting up Facebook and Instagram accounts inviting customers to share their online

mattress-buying stories