You've just landed your first job after college. You will be working at the Mart-River furniture company. The company has been in business since 1976 and has built a reputation for its high quality, contemporary furniture design. The products are sold mostly through upscale retailers across the country. Mart-River is always looking for new opportunities to expand its market. The latest talk around the boardroom is that perhaps Mart-River should look at expanding its target market. Throughout this course, you will have the opportunity to put the concepts you're learning into practice by assisting Mart-River in their marketing strategy. About your position- you are starting as an administrative assistant in order to get the feel for the business. Samuel Mart, the son of the one of the founders of the company, met you at a networking event and was very intrigued by your overall business acumen. Samuel believes in bringing in young talent and grooming them for a career, not just a single position. He appreciates the curiosity and different perspectives that a young associate can bring to the company. He is not opposed to giving a lot more responsibility to a young associate than may be expected. The first task you've been assigned is to get the "lay of the land" of the marketplace. Mart-River has enjoyed a strong brand loyalty for most of its history. The company started in Chicago in the garage of Henry Mart and Manuel Riviera. They were just out of college when they started the company and they did so because they were convinced that office furniture didn't have to be boring. They started by selling their designs to their employer, a boutique advertising agency, and the company took off from there. For nearly 40 years of its existence, Mart-Rivers, has focused primarily on selling office furniture in industries, like advertising, where functional and fashion go hand in hand. Teresa Riviera became the head of marketing last year and she has convinced Samuel that the time has come to test the waters by considering going after different market segments. For this first assignment, you need to put together a memo outlining the following: explaining what the triple bottom line is and how Mart-Rivers can benefit from this. Also, what do you believe is the value proposition for Mart-Rivers with the current focus on office furniture for certain industries? Discuss what type of orientation (production, sales, marketing, societal) you imagine Mart-Rivers to have. Explain your