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You've recently bought a facial cleanser that has been heavily promoted on social media as being good for you and the environment. However, a friend
You've recently bought a facial cleanser that has been heavily promoted on social media as being "good for you and the environment." However, a friend just sent you an article that shows that the facial cleanser includes the type of microbeads that are not biodegradable and that harms our waters. Since you feel that the advertising for the product was deceptive, you will file a claim with the Advertising Appeals Board O Food and Drug Administration O Federal Communications Commission O Federal Trade Commission O Consumer Product Safety Commission QUESTION 4 Some studies show that younger generations of Americans, compared to older generations, feel that starting a family and having children is not as important and may decide not to have children due to a variety of reasons. This will affect the consumption behavior in this age group. These changes in feelings toward the importance of having children is an important O environmental factor O demographic factor O social factor O economic factor O contextual factor QUESTION 5 Which of these statements below reflects demographic changes in the US? The US population is becoming ethnically more diverse. The inflation rate has been fluctuating. Older people in the US are more interested in traveling than previous generations. The US population is shrinking. O Consumers are becoming more price conscious. since that reflects income minus the cost of living. While income levels are important to study, most marketers are more interested in o purchasing power O spending capacity O savings rates O inflation O relative incomes QUESTIONS In recent years, more people are contributing to entertainment media by publishing their own content. For example, there are many people who spend their free time creating and posting content related to a hobby on YouTube. This change in what people do with their time can be considered a change in lifestyles O attitudes O values O demographics O infographics QUESTION 10 When analyzing its competitors, the retailer Target does not have to consider online only retailers since these are not true competitors to Target O only needs to analyze companies that are available across the entire US O should limited the analysis to 2-3 companies to make the findings clearer to interpet should analyze both direct competitors, such as Walmart, and indirect competitors, such as H&M. should only include retailers that sell the same brands that Target carries in its analysis
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