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yperion Inc., currently sells its latest high-speed color printer, the Hyper 500 , for $356. It plans to lower the price to $298 next year.
yperion Inc., currently sells its latest high-speed color printer, the Hyper 500 , for $356. It plans to lower the price to $298 next year. Its cost of goods sold for the Hyper 500 is $195 per unit, and this year's sales (at the current price of $356 ) are expected to be 29,600 units 1. Suppose that if Hyperion drops the price to $2988 inmediately (rather than waiting one year) it can increase this year's sales by 21% to 35,816 units. What would be the incremental impact on this year's EEBIT of such a price dirop? . Suppopsese trice drop
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