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YUKON SOAPS COMPANY- BUSINESS CASE ANALYSIS & SOLUTION What is the main problem? External Analysis( example, PESTEL, Five Forces, Strategic Group Map) Internal Analysis (example
YUKON SOAPS COMPANY- BUSINESS CASE ANALYSIS & SOLUTION
- What is the main problem?
- External Analysis( example, PESTEL, Five Forces, Strategic Group Map)
- Internal Analysis (example marketing, production, financial performance)
- Possible solutions to the problem that aligns with the main character's values and priorities.
- Recommendation
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
