Yvette is writing a social media post. She really wants to attract young women ages 18 to 35 to her new store. What do these young women BEST represent?

	Yvette's communication channels
	Yvette's objectives
	Yvette's target audience
	Yvette's medium

Ariana wants to start a blog to promote her new business. What rule should she follow that will MOST likely help her have a successful blog?

	She should post on a regular schedule.
	She should limit posts to 280 characters.
	She should avoid including videos or photos.
	She should make posts lengthy and add footnotes.

Maryse is adding infographics to her slide deck. What does this MOST likely mean?

	She is creating a lengthy report with footnotes.
	She is writing additional paragraphs of information.
	She is crafting diagrams to summarize data.
	She is recording a video of a presentation.

Charles has just joined Twitter. What one TRUE thing about Twitter should he know when using this platform?

	Celebrities are required to represent themselves on this platform.
	Posts are limited to only a small number of characters.
	This platform is typically used by people trying to find a new job.
	Direct selling is not allowed on this platform.

Juan's company wants to decrease the use of email in internal communications. They're looking for a quicker, less formal medium to use. What medium would BEST fit their needs?

	posting on social media
	direct messaging
	sending written notes
	transmitting PDFs

When searching the web, Olivia sees a pop-up message asking her to accept cookies. What does this MOST likely mean about this website?

	This site wants to have access to her camera.
	This site wants to store code in her browser.
	This site wants to offer her a free snack.
	This site wants to steal all of Olivia's data.

Katarina's job involves finding paid advertising to use in her company's communication channels. Which communication channel would MOST likely use paid advertising?

	email
	traditional letters
	social media
	PDFs

Jorge is creating a slide deck. What is MOST likely his goal for this task?

	to draft a report that is lengthy and uses footnotes
	to prepare visuals for an upcoming presentation
	to send an urgent message to a colleague
	to creat e a fillable form that clients can use

Calvin has a lot to say about a new product he is launching. Which medium will MOST drastically limit the amount of information he can put in his message?

	a blog post
	an email
	a slide deck
	a Twitter post

Careers in digital marketing focus solely on social media use.

	True
	False

One of social media's biggest advantages is its "reach." How is this "reach" MOST accurately demonstrated?

	Companies pay very little to post on social media.
	A lot of people see social media posts every day.
	There are many social media platforms available.
	Social media is never staticit is always changing.

Which piece of federal legislation deals the MOST with preventing identity theft?

	Federal Trade Commission Act
	Electronic Communications Privacy Act
	Computer Fraud and Abuse Act
	Fair and Accurate Credit Transactions Act

English professor Walter Ong created a theory about orality. What did his theory explain?

	how the printing press discouraged spoken forms of communication
	why digital communication is informal and conversational
	when people began to use spoken words in written documents
	where the first formal conversations in the world took place

What is MOST likely TRUE about email?

	It is able to accept attachments.
	It is an extremely secure channel.
	It cannot be hacked.
	It is rarely used in business.

Irene's clothing store is now using augmented reality. How is this MOST accurately demonstrated?

	The customers can order clothes online or from an app.
	The customers can scan their fingerprint to make purchases.
	The customers can digitally try on clothing options.
	The customers can have their clothes altered immediately.

For most organizations, email is still the preferred way to communicate externally (with people outside the business).

	True
	False

Social networking enables web users to find and interact with other people online, creating virtual networks and communities.

	True
	False

The word "_______" can refer to a company as a whole or to a specific product or service the company offers.

	Digital Marketing
	Social Media
	product
	Brand

Social media is never ________.

	moving in different directions
	static
	useful
	effective

Through ________ ________, sales and marketing professionals can reach out to potential customers through direct messaging.

	Newspaper ads
	Emails and phone calls
	Social Networking

The need for a __________ social media presence increases when you're involved in creating or posting social content on behalf of an organization.

	personal
	professional
	effective
	humorous

When using Instagram avoid posting pictures with all except...

	high risk behavior
	appropiate fun activities with friends
	alcohol
	Drugs

Unless monitoring social media is one of your official job duties, assume that your employer wants you to avoid all social media platforms during your workday.

	True
	False

Websites collect various kinds of data about the users who visit them. At a bare minimum, they record the number of visitors and other pieces of anonymous information about users that can be picked up through basic website analytics (the collection and analysis of web data).

	True
	False

Ethical businesses take the high road in social media.

	True
	False