Zak's is a mid-size department store on Fifth Avenue. The store has an entrance on Fifth Avenue and a large window facing the street where they regularly create interesting displays of fashion items. The store employs several hundred people as salespeople, buyers, designers. and administrative support staff. Please answer all questions based on the facts given in each question. 1. Te modernize their store and its image. Zak's recently renovated their front entrance area and created a new, unique logo for their business. Zak's new logo is an example of a . [10 points} 2. Florals, Inc. sent an offer to Zai-i's to supply fresh flowers for the display windows at a price of $500 a week. Zak's representative replied, \"Zak's accepts I,reur offer to previde weekly oral displays at $500 a week if you include a dried flower arrangement each week as well." This is called a . [10 points]