Zambia National Savings and Credit Bank is one of the retail banks in the country. As a bank, the company faced the long-term threat of needing to survive in the face of intense competition from large banks. Its solution was to examine how internet marketing might be used both to attract new customers and generate new sales from existing customers.

A. Explain the roles social media can play in generation of sales and attraction of customers [10 marks]

B. Identify and describe the most appropriate social network platforms Zambia National Savings and Credit Bank may use in order to increase its internet presence. Justify your choice.