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Zambia Salt Company Limited is the leading manufacturer of table salt in Zambia. However, the company is now experiencing a steady decline in sales and
Zambia Salt Company Limited is the leading manufacturer of table salt in Zambia. However, the company is now experiencing a steady decline in sales and profits of salt. Industry sources have established that many people are reducing salt intake for health reasons. Required: Use the Product Portfolio (SWOT) Analysis to derive the appropriate strategy.
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