Question
Zamzung is a large technological firm that produces, among other things, microchips. The CD division of Zamzung produces and sells three types of chips directly
Zamzung is a large technological firm that produces, among other things, microchips. The CD division of Zamzung produces and sells three types of chips directly to the market: a high-performance chip, Talkalot (TL), and two older products called Talkoften (TO) and Talknot (TN). These three products have the following costs per unit:
CD Costs per unit | TN | TO | TL |
Direct materials | $2.00 | $4.00 | $3.00 |
Direct labor | $3.00 | $1.00 | $3.00 |
Manufacturing overhead | $2.00 | $3.00 | $5.00 |
Manufacturing overhead in the CD is all allocated fixed costs. All three chips are essentially CPUs that need to be produced using a chip-printing machine with a total capacity of 8,000 machine hours (mhrs) a year. The required machining times per chip are:
| TN | TO | TL |
Machine hours per unit | 0.10 | 0.20 | 0.80 |
The current market price for the TL is $18 per chip with a maximum external demand of 6,000 units per year. The maximum external demand for the TO is 15,000 units and it is sold at $9 per unit. The maximum external demand for TN is 30,000 units and it is sold at $8 per unit.
Requirements:
Problem 2 Part a (10 points): How many TNs, TOs, and TLs would the CD sell to the external market? That is, what is the optimal product mix? Show your computations.
Problem 2 Part b (10 points): Take your result in Part A as the status quo for the CD. Now assume that a new customer approaches the CD division with a special order: The customer will purchase 5,000 TL chips at a price of $22 each. What would the change in the CD profits be if the special order were accepted? (Hint: you can obviously change the product mix in response to this special order.)
Problem 2 Part c (10 points): Take your result in Part A as the status quo for the CD. Now assume that a new customer approaches the CD division with a special order: The customer will purchase 5,000 TL chips. What is the minimum per unit price CD could accept without reducing profits (relative to the status quo)? (Hint: you can obviously change the product mix in response to this special order.)
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