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Zap! entered the market four years ago and isoutcompetingUs. They have lower rates and more customer promotions, which are resonating with us . They have
Zap! entered the market four years ago and isoutcompetingUs. They have lower rates and more customer promotions, which are resonating with us They have lower rates and more customer promotions, which are resonating with consumers and their rideshare habits. We need to change our strategy.What type of change is Long advocating for? Reactive
Proactive
Innovative
Incremental
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
