Zappo's has become very successful by positioning themselves as a company with first class customer service. 1) What did you learn from watching the videos about the importance of being very good at the strategy you select? 2) If Zappo's had chosen a low price rather than customer service strategy what do think would have happened. Would they have been as successful?

https://www.youtube.com/watch?v=NFWAoF0tWeE

https://www.youtube.com/watch?v=IwE1zb9fiVs