Zara is known for their fast fashion and quick turn around on new products. They do this by maintaining an asset-heavy production line meaning they do most of the work themselves. They do not outsource the way Nike does. However, this fast fashion is extremely unsustainable for the environment and is causing clothes to take up lots of space in landfills. While this fast turnaround works for Zara now, how do you think this will change in the future as more people because more eco-conscious?