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Zara sources basic products such as white t - shirts from low cost countries because demand is predictable. For trendy products for which demand is
Zara sources basic products such as white tshirts from low cost countries because demand is predictable. For trendy products for which demand is unpredictable, Zara sources from companyowned higher cost factories in Europe. For the predictable demand, Zara strives for and for the unpredictable demand, Zara hopes to achieve
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