Zeke is walking to his terminal in a busy airport and notices a crowd gathering around a person who has collapsed on the ground. "Why isn't anybody helping?!?" he wonders aloud. You have just watched the lecture on principles of social influence, and so you know the reason nobody is helping is related to The Bystander Effect Social norms Automatic information processing Need for approval Zeke is walking to his terminal in a busy airport and notices a crowd gathering around a person who has collapsed on the ground. "Why isn't anybody helping?!?" he wonders aloud. You have just watched the lecture on principles of social influence, and so you know the reason nobody is helping is related to The Bystander Effect Social norms Automatic information processing Need for approval