Zeke Medical Supply is a retailer of home medical equipment. Last year, Zeke's sales revenues totaled $6,400,000. Total expenses were $2,800,000. Of this amount approximately $1,792,000 were variable, while the remainder were fixed. Since Zeke's offers thousands of different products, its managers prefer to calculate the breakeven point in terms of sales dollars rather than units. Read the requirements Requirement 1. What is Zeke's current operating income? Begin by identifying the formula to compute the operating income. Operating income marin The operating income is Libra Requirement 2. What is Zeke's contribution margin ratio? Begin by identifying the formula to compute the contribution margin ratio. ource Contribution margin ratio dy Choose from any list or enter any number in the input fields and then continue to the next question. ation 1 arch O IT 9 i Requirements - X es ha 1. What is Zeke's current operating income? 2. What is Zeke's contribution margin ratio? 3. What is the company's breakeven point in sales dollars? (Hint: The contribution margin ratio calculated in Requirement 2 is already weighted by the company's actual sales mix) 4. Zeke's top management is deciding whether to embark on a $240,000 advertising campaign. The marketing firm has projected annual sales volume to increase by 20% as a result of this campaign. Assuming that the projections are correct, what effect would this advertising campaign have on the company's annual operating income? Print Done number in the input fields and then continue to the next