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Zenith, a popular restaurant chain, has many branches all over the world. The taste and quality of its food are the same across all these
Zenith, a popular restaurant chain, has many branches all over the world. The taste and quality of its food are the same across all these branc restaurants. Based on this information, which of the following strategies does Zenith embrace?
Global marketing localization
Product adaptation
Mass customization
Global marketing standardization
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
