ZEZO is an Egyptian local retailer. It is the second retailer in Egypt based on revenues in 2023. ZEZO follows a growth strategy using cost leadership and mass market strategy. Its market segment is the Egyptian middle class. The top managers want to expand their work to the upper social class (Top-top/ Top-Middle/ Top-low). As a strategic consultant, give the company a strategic path to this choice by: 1.Use Porter's five forces to help the CEO decide. 2.Create an Issue Priority Matrix to categorise the External environment factors analysis.{} 3.Recommend a new business model with at least six distinctive competencies to achieve success for the company.{} 4.Explain five barriers to implementing the new desired strategy.{} 5.Explain how the company control the implementation to maintain success.{}